We live in a social world where almost everyone is communicating with others in terms of exchanging and sharing different content. With passage of time the way communication was done has gone through various transformations especially in case of organizations. It has been observed that methods of communication have evolved therefore figuring which one can lead to success and what role it can play towards it is an art that managers must acquire.
Mangers look into two aspects of communication one that goes within the organization and other that takes place outside the organization using both formal and informal means for it. The former one plays a vital role in terms of how activities, objectives, policies, strategies and decisions are structured. Whereas the later deals in communication taking place outside the organization with customers and has its own importance. The reason of relying on communication for success are many as it lays the very basis of effective management and performing its functions from planning, organizing, leading to controlling.
Good communication is an essential ingredient for attaining the desired outcomes however in most of the cases it is one of the underrated tools of management leading to several loop holes and failures. Within this two way process whether using verbal, in writing or through body language it is essential that the message clear and understood at each end. If we look into what managers do in organizations then it is not wrong to say that most of the time they spend is listening, talking with employees, subordinates, superiors through conversations, meetings, email, reports, memos, conferences, interviews and several other techniques. And in order to make this interaction effective it is important to understand each party involved so that right message is built and right meaning is conveyed. While doing so it is important that why organizations exist; the deeper meaning which influences every strategy and decisions should be properly articulated for employees. The relevance of the core purpose in every communication can act as tool of aspiration for employees leading to better results.
On the other hand communication with customers is supremely important and therefore the message communicating must inspire, educate and reinforce. And not just content but how it will be transmitted; the delivery mechanism is as important as the content itself. With change in time and technology organizations must counter attend which mediums serves best and are relevant with their customer base as the medium says a lot about the message itself.
Thus it can be rightly put that we live in communication age and to be successful it should be taken seriously only than the efforts and desired outcomes in the form of achievements will resonate on individual and organizational level.